Case studies

What the pod
has actually delivered.

Performance results across e-commerce, healthcare, hospitality, and B2B. All client data anonymized. Results are specific to each account, timeframe, and market condition.

11+
Case studies
$550M+
Revenue generated
60×
Peak ROAS achieved
$6M+
Ad spend managed
50%+
Avg CPA reduction
38×
Avg ROAS (reported cases)
8+
Industries covered
All results

Before & after. Every engagement.

E-commerce · AU & NZ
Ebike & Sporting Goods Retailer
Paid Search Manager · 90 Days (Sep–Nov 2025)
60×
Peak ROAS
achieved
Before
Fragmented campaign structure
Weak AU/NZ geo targeting
High waste from broad terms
No audience alignment
After
Peak ROAS over 60×
PMax & Search rebuilt
Geo focused on AU East Coast
Strong BFCM results
Impact: High-intent traffic lift · ROAS stability · Lower wasted spend · Structure ready for AU & NZ scaling
Healthcare · California
California Treatment Center
Paid Search Manager · 90 Days
−53%
CPA reduction
$115 → $54
Before
CPL: ~$115
Budget: $0–$1,200
No call tracking
Fragmented attribution
After
CPL: $54
47 leads (Month 1)
Budget scaled to $4,000+
Full call tracking live
Impact: 53% CPA reduction · Account rebuild · CallTrackingMetrics integration
Healthcare · Orange County
Behavioral Healthcare Provider
Paid Search Manager · 60 Days
+40%
Phone call
volume increase
Before
High CPA baseline
Low phone call volume
Poor impression share
After
CPA down 25–30%
Phone calls +40%
Improved Quality Score
Actions: Competitor search campaigns · TCPA bid strategy · Hyperlocal targeting
B2B Manufacturing
Engine Manufacturing
B2B Scale · Nov 2023 – Jul 2024
115×
ROAS · $551.9M
sales generated
Before
CPA: $23
Monthly Spend: $300K
Low conversion rates
After
CPA: $14 (−39%)
Conversions +50%
Spend: $150K (efficiency)
ROAS: 11,500%
Results: $551.9M sales · $138M net profit · 50% conversion increase
Hospitality · Travel
Travel Ads by Expedia
50+ Hotel Brands · 2022–2023
5×
Peak ROAS ·
CAC down 28%
Before
Inconsistent reporting
High CAC
Manual processes
After
ROAS: 3.2×–5×
CAC down 28%
Automated dashboards
Impact: 100% timely reporting · Unified Looker Studio dashboards · Team framework
E-commerce · Furniture
Furniture Brand
E-commerce · Mar–Apr 2022
+260%
Conversion value
$1.5M → $3.9M
Before (Mar)
Conversions: 1.89K
Conv. Value: $1.5M
ROAS: Baseline
After (Apr)
Conversions: 2.10K
Conv. Value: $3.9M
ROAS: 2.6× (+260%)
Growth: 260% conversion value increase · 1.32M impressions · Optimized targeting
E-commerce · Security
Security Equipment Retailer
E-commerce · Apr 2022 – Apr 2023
21×
Peak ROAS ·
from 0.17× baseline
Before (Apr 2022)
Conv. Value: $139
ROAS: 0.17×
Underperforming
After (Apr 2023)
Conv. Value: $14,201
ROAS: 9.06× aggregate
Peak: 21.55×
Impact: 10,117% conversion lift · 7.22× aggregate ROAS · $129.5K revenue
E-commerce · Technology
Computer Parts & Laptops
E-commerce · Jun 2013 – Sep 2021
26.7K
Conversions ·
$4M+ revenue
Campaign Volume
112M+ impressions
1M+ clicks
Avg CPC: $22.31
Results
26,700 conversions
$2.67M–$4M revenue
Phone calls most effective
Performance: 8-year account management · Diverse ad formats · High-volume consistency
Local Services · AU
Plumbing Company
Google Display · Nov 2020 – Nov 2021
1.2K
Conversions ·
CPA: $34.24
Campaign Metrics
10M+ impressions
5,933 clicks
Avg CPC: $3.40
Results
1,200 conversions
Conv. Rate: 1.04%
AOV: A$180–$250
Targeting: Perth, Australia · Peak: Jan 2021 · Mobile optimized
E-commerce · AU
Clothesline Company
E-commerce · Dec 2022 – Feb 2023
4.4K
Conversions ·
41 phone calls
Campaign Volume
423K impressions
3,189 clicks
Avg CPC: $1.20
Results
4,400 conversions
41 phone calls
Conv. Rate: 0.36%
Targeting: Sydney & Brisbane · Top keywords: washing line, clothes line
Agency · Multi-account · US
SEO Agency in the USA
PPC Lead · 2024 – May 2025
6+
Active campaigns ·
CPA improved across all
Initial State
Multiple client accounts
Inconsistent tracking
High CPA across campaigns
Results
CPA improved across all
Increased call volume
Enhanced CTR & Quality Score
GA4/GTM integration
Clients: Addiction recovery, wellness, construction · 6+ active campaigns managed
ROAS breakdown

Return on ad spend, by engagement.

Engagement
ROAS Achieved
Context
Ebike & Sporting Goods Retailer
60× peak
AU/NZ · 90 days · BFCM period
Engine Manufacturing
115× (11,500%)
B2B · $551.9M sales generated
Travel Ads by Expedia
3.2×–5×
50+ hotel brands · 2022–2023
Furniture Brand
2.6×
$1.5M → $3.9M in 30 days
Security Equipment Retailer
7.22× aggregate · 21× peak
$139 → $14,201 conversion value

Average ROAS across reported cases: ≈38×. Calculated using available figures only. Actual performance varies by industry, budget, and timeframe.

Important notes & disclaimers
All case studies use anonymized client data. No proprietary or personally identifiable information is disclosed.
All performance figures — ROAS, CPA, revenue, leads — are specific to the individual accounts and timeframes shown.
Results shown, including peak ROAS numbers, are not guarantees of future performance and may not be typical.
Results vary by industry, budget, seasonality, offer, landing pages, and broader market conditions.
All performance data is sourced from internal Google Ads and analytics reports available at the time of management.

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